Many consumers think of the holiday season as a traditionally slow period for home sales; particularly in northern climates. But our team has found a way to make winter one of the best sales seasons of the year. How? By zigging when others zag. Here are seven smart reasons you might want to list your home right now.
1. More Serious Buyers
Consumers who look at properties during the holidays tend to be serious buyers and ready to make a decision – now. In other words, the showings you receive are more likely to become real offers.
2. Less Competition
MLS inventory is down 20%-30% during the holidays and subsequent winter season. So, serious buyers have fewer homes from which to choose and you have less competition.
3. Enhanced Showcasing
Most homes show better when decorated for the holidays with twinkling lights and festive decor. Some people are also a little more emotional during the holidays and base buying decisions on the good feelings they get from your home.
4. Motivational Financing
Year-end interest rates are still under 4% but could rise soon… compelling buyers to make their move. Many consumers also try to buy before the end of the year to take advantage of tax benefits.
5. Relocation Season
January-February are traditionally the biggest corporate relocation months of the year – but these buyers are usually most active during November-December.
6. Increased Urgency
Research suggests the average business transferee only has about 3-5 shopping days to find and select a new home. So, if you’re not on the market, you’re not in consideration.
7. Speed of Sale
Every home I’ve listed and sold in the last two years has sold in less than 30 days…some in less than 7 and for more than the original asking price.
So, if you’ve been hesitant to list your home during the winter, wait no longer. Your success depends far less on selecting the right season than on choosing the right agent. Let’s talk.